ADIDAS
Footscan System Malaysia
Hip / Knee / Ankle
THE BRIEF
How to introduce a Footscan System that allows you to identify your foot type in order for you to choose the right running shoes and help avoid unnecessary injuries.
THE IDEA
The idea is based on a scan(X-Ray) of the 3 main human body parts that’s prone to injuries (The Hip, Knee & The Ankle). Scientifically showing a combination of the right shoes to wear and forming them like the main prone injuries areas of our human body.
THE EXECUTION
Create an on-ground roadshows as an educational platform to expand and create awareness of the right shoes to wear in order to avoid injuries. Main touch points: Adidas sports centres in Klang Valley and nationwide.
CREDITS
Advertising Agency: TBWAKL
Client: ADIDAS Malaysia
Product: ADIDAS RUNNING SHOES RANGE
Executive Creative Director: Jeff Orr, Chris Howden
Senior Art Director: Ben Tan
Copywriter: Stephanie Tan
Executive Creative Director: Jeff Orr, Chris Howden
Senior Art Director: Ben Tan
Copywriter: Stephanie Tan
Client Servicing: Alison Monteiro, Chris Chong
Photographer: Fai
Production In-house: Anna Ng
Production: Desmond (Magna Colour)
