![Rebrand Reposition kraft paper rustic indie](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d4552b30727049.5630291b83e83.png)
Ethereal Bridal Boutique is a bridal and formal wear store. It strays away from the mainstream princess wedding look and instead leans heavily towards a more bohemian and vintage style. The aim was to create a brand that was both elegant and organic, but still chic and fun.
![Rebrand Reposition kraft paper rustic indie](https://mir-s3-cdn-cf.behance.net/project_modules/disp/5de78b30727049.5630291b9b37b.gif)
![Rebrand Reposition kraft paper rustic indie](https://mir-s3-cdn-cf.behance.net/project_modules/1400/225ce930727049.5630291b7d558.png)
![Rebrand Reposition kraft paper rustic indie](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b84b6b30727049.5630291b7e606.png)
![Rebrand Reposition kraft paper rustic indie](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0635d830727049.5630291b80a79.png)
![Rebrand Reposition kraft paper rustic indie](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fe483d30727049.5630291b81b21.png)
![Rebrand Reposition kraft paper rustic indie](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ca601c30727049.5630291b82ce4.png)
![Rebrand Reposition kraft paper rustic indie](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01cea130727049.5630291b7f93f.png)