For this school project we were given a brand name and a list of possible products to brand. So I chose the name "Paddy Wax" and decided I'd brand a line of hair products.
It was cool, I had a lot of freedom. And I was in my element: designing a product for stylish young men.
It was cool, I had a lot of freedom. And I was in my element: designing a product for stylish young men.
I took a picture of model Ash Stymest and used him as my hair model. I traced him in Illustrator then worked out what the pomade lids would be in Photoshop. With the typography and main image decided on the bag and the point-of-purchase display fell into place easily.
