Andrea Jonker's profile

BlueBlood Hotel - Branding

​​​​​​​THE PROJECT

Practice-led Research / Research-led Practice

In 2015, as part of my BA (Hons) Degree, a research-led practice project was required. My field of research involved the gendering and Disneyfication of blood in children's animated movies. The project required us to use our line of research to create a practical element. This involved writing the brief, deciding on deliverables and executing the designs. 


THE BRIEF

A home away from home.

Design and develop a once off, unique hotel in a world that does not exist. The “hotel “can be anything from a small inn, a bed-and-breakfast to an upmarket boutique hotel. Capture the feeling of a “home away from home”.
​​​​​​​THE BLUE BLOOD HOTEL AND KITCHEN

A hotel for Vampires

Situated along the majestic River Styx in the scenic town of Transylvania, the Blue Blood is the place to be! Whether you’re grabbing a pint in our trendy bar, indulging in a delicious meal in the outdoor living room, chilling in our chic rooms or getting down to business in our state-of-the-art conference space, every moment is designed to take your experience to a whole new level.


BAD BLOOD BREWING

A little on the dark side, Bad Blood Brewing is a range of Craft Blood stocked exclusively at the Blue Blood Kitchen. These are not your average pint! With six unique flavours, Bad Blood has something for every sucker. Featuring a blend of Leucocytes, Erythrocytes, Thrombocytes and Plasma, these are sure to have you dying for more!
​​​​​​​THE BLUE BLOOD BAR

Sink your teeth in

We offer an extensive list of your favourite reds - Order by the bottle, by glass or by taste. There are cozy spots to sit while you enjoy your blood reds or plasma whites. Our kitchen caters uniquely for every taste. This haunt is bound to be your favourite. 

What distinguishes our red bar from the rest?  

Our blood list has exclusive reds and whites - not available at your local supermarket. We include bloods from different places around the world with a special focus on older vintages.  Our stemware is crystal, washed properly, rinsed extensively, and hand polished. We offer nibbles and finger foods to enjoy with every sip. 

So what are you waiting for ... Come sink your teeth is...
Our reds are available in four unique flavours - Blood Type A, Blood Type B, Blood Type O and the very rare Blood Type AB.
We also offer a range of crisp and golden Plasma - A full and fruity drink.
BlueBlood Hotel - Branding
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BlueBlood Hotel - Branding

A fictional hotel created for Vampires and creatures of the night - Ultra-cool social spaces, uber-chic eateries, and extravagant style make the Read More

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