Giulia Calaprice's profile

God save the radio.

MERCEDES-BENZ VANS |  New Vito can move everything.

Promotional offers ads are often full of boring details. For the launch of New Vito, the first van in the mid-size segment with three different drive system, we splitted the message into different sentences, eachone treated with a different sound effect, as if the message would move around the listeners.
SPK: New Vito can move everything, even this offer.
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RCS - CORRIERE DELLA SERA | Big movies at home.
Corriere della Sera, one of the most popular italian newspaper, offers a collection of big cinema movies.
FV: Marco, can you take the kids home?
MV (such as Rhett Buttler in Gone with the wind): Frankly, my dear, I don't give a damn.
SPK: Prepare yourself to big movies. Corriere della Sera and Chili TV every week offer you two movies for free.
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SMART | Turtles race.
Two special runners are challenging at Rome Marathon.
SPK: At the 21th Rome Marathon, everyone can win, even who isn't an athlet.
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MERCEDES-BENZ VANS | Sprinter offer is worth twice.
Two voices are presenting the new Sprinter promotion, trying to steal the spotlight and the microphone from eachother, as they were talking about two different promotions.
SPK: It would take two offers to make one like the Sprinter one.
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SMART |  Smartphone inside.
 
A man and a woman are talking in their car while a mobile phone is incessantly ringing.
SPK: If you buy your smart at MB Roma Center, you'll find a smartphone inside.
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CLASSE A | Zen.
The promotional price seems very relaxing.
God save the radio.
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God save the radio.

Quando l'art non c'è.

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