The advertising industry is one of the most competitive within the creative practises, creating advertisments with impact is a constant battle for companies and designers all around the globe. As a result, research is constantly being conducted into how the mind of the consumer works. What gets our full attention? What elements are remembered from a piece of advertising? How our mood affects our buying habits? How we receive sub conscious messages?
In this project I explored the human brain and the 5 senses, looking at different ways that outdoor advertising can effectively appeal to us as consumers.
