BayCare is a leading not-for-profit health care system that connects individuals and families to a wide range of services at 13 hospitals and hundreds of other convenient locations throughout the Tampa Bay and central Florida regions. They came to us looking for an impactful Breast Cancer Awareness Month campaign as their first ever major message to women in the Tampa Bay area. After some honest discussions about what resonates with women about Breast Cancer, we arrived at a campaign that empowered them and let women know that beating breast cancer is both in their own hands and in the hands of the best doctors, nurses and medical staff in Tampa Bay. 

I was honored with the opportunity to interview over 40 local women about their experience with breast cancer. From long term survivors, to doctors and women who had their breasts removed days before our meeting, I collected their stories and helped turn them into powerful videos for the campaign. The talents of the SPARK team shined, from Studios to Creative and Accounts, in an incredibly genuine way.