Art Direction & Editorial Design
The brief was to educate media agencies across Australia about the range of Australia Post marketing tools designed to help them target their campaigns.
Our solution was to create an eye-catching textbook that taught businesses how to lure, bait and land a consumer with Australia Post's services; The Australia Post Guide To Fishing.
The book combines striking illustrations and with informative yet light-hearted copy, written from the perspective of a wise fisherman. The book established Australia Post as the authority on catching consumers.
Credit
Copy Writing: Charles Baylis
Art Direction/ Design: Caleb De Gabriel
With illustrations from Jacky Winter