BERNINA 2011 Holiday Promotion
This very strategic holiday promotion was carried out with heavy digital and social components–an accordion fold catalog was mailed to a group of consumers while the digital version lived on a Facebook Tab, along with a Special Offers Tab. Five targeted emails were also sent out with messages that enticed early holiday shoppers to last minute shoppers with accessories and software offers.
ConAgra Holiday 2008 In-Store Campaign & Promotion
During the busy holiday season, ConAgra Foods endeavored to help moms everywhere with a one-stop shop for many of their cooking and baking needs. By placing them on one pallet display with an emotional over-arching message of “Create Mini Miracles”, shoppers were able to pick up the products they needed, grab a “Success Guide” filled with recipes and holiday tips, as well as information to enter a sweepstakes to indulge after the holidays are over.
BERNINA "Ultimate Sewing Room" Promotion
The "Ultimate Sewing Room" was the first promotion for BERNINA to include a big Facebook component–the Facebook contest allowed the BERNINA Facebook page to grow from 300 to 8,500 fans with hundreds of participants. The overall look and feel of the promotion was inspired by the sewn-items shown in the hero photograph.
BERNINA Q3 Promotion
"BERNINA Autumn Savings Event" was a simple but financially effective promotion for BERNINA Dealers. Created during an overall branding transitional time, we were tasked to create a design solution that evolved from the "old" branding cues to a more clean and simple "new" look.
