Flinn Dallis launched New-Work with the sole purpose of guiding executives as they transition into new jobs, navigate corporate culture changes and manage the unique everyday challenges of their high-level positions. 

 

As her business grew, she realized she needed a more consistent way to express the value she brings to her clients, and to present herself in a more professional and engaging way.

 

Building on her belief that "when we're having fun, we get more done," we were tasked to design an identity system that feels fresh, smart, and a little surprising.