The Concept of the Poster/Video
From time to time, all the things made by human has been changing with the help of advanced technology. The poster includes many of the statistics of the music industry from IRAA. On the other hand, In the infographic video, we try to show the evolution of the music industry by showing different generations of music mediums and afterwards focus on the rise of the iTunes Music launched by Apple in 2003.
Research Questions
Before we started the whole research process, we set up the research questions as directions for us to go deeper into the subject.
What is "onine music industry?"
Different from traditional music, online music or digital music is a segment of the music industry that caters to music that can be accessed via the Internet. It is a non-physical entity. Users can access music without purchasing physical records, CDs or Cassettes. Digital music is accessible through several different distribution channels. These channels can include online stores where users can purchase music as an audio file or streaming services that allow users to listen to music without downloading a physical file.
Who is using it?
To say everyone listens to online music may sound like a broad statement but a quick look at the number one streaming service Pandora reveals that it has 81.5 million users. Apple iTunes boats more than 225 million accounts. Anyone with access to a mobile device listens to digital music. Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014, up from 106 billion in 2013. In 2014, digital music accounted for 46% of the revenue.
Interviews with college-age music fans suggest that more and more are choosing to stream music instead of downloading it.
Where can we find the platform?
Examples of where to find digital music include, but are not limited to Apple iTunes, Spotify, rdio, AmazonMP3, eMusic, Slacker and Pandora.
Why do we want to use it?
Listening to digital music or tapping into online streaming music services provides instant access to entire music catalogs. The growth of music apps, online radio channels, and music-streaming platforms raises an even larger question: Do we really need to ‘own’ music anymore? The idea of owning physical files is fading. Having access is ‘good enough’.
How does it change the whole music industry?
Downloading music digitally is convenient and justified. The ability to buy individual songs is more attractive than purchasing whole albums, many of which only have a few songs that they actually like. Many consumers feel that CD’s are overpriced; downloading free music is easily accessible.
Physical products take a lot of money to produce. There is a lot to consider: packaging, shipping, tracking, etc. The decline in CD sales specifically, both corporate and local record stores are struggling to stay in business.
Between 2003 and 2006, more than 2,700 record stores went out of business across the United States.
After we did the research and gathered all the data, it's time to ideate the ideas we have in our heads. We did some quick sketches trying to generate some graphics for the poster and video, most of them has the elements of music to express a consistent style with the topic.
The last step before we made the video was to draw storyboars, putting together all the information we want to talk and telling the story in a more storytelling way. The video starts with metaphors expressing the generation change in different fields, then focus on the music industry.
