Guerrilla Marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional and creative way with little budget to spend. The main point is that the activities are done exclusively on the streets or other public places, with maximum people access so as to attract much audience.
POWER CLOTHES is a clothing company which products harvest kinetic energy to create enough electricity to charge a cellphone or small electronic devices.
Posters were designed with a vertical rectangle cut-out for outlets. The main purpose was to design the posters as Cell-phone charching stations in order to convey the electrical charging purpose of the clothing brand.