client.hilton worldwide
what.loyalty scheme campaign (retention.acquisition)
medium.dm.email.microsite.desktop.tablet.phone
medium.dm.email.microsite.desktop.tablet.phone
description.Hilton teamed up with a well known credit card partner to release their own branded card which carried loyalty bonuses. The partner wanted proof of engagement with the scheme. The solution led with a personalised DM (we tested both branded and unbranded) sent to targets. This led to a personalised microsite journey managed by our Dialogue Engine. The journey provided insight into what customers wanted from the scheme and generated live sales leads integrating with their existing sales system.
deliverables.consultation, data analysis & prep, dm consultation & design, microsite design & development, ux, copywriting and reporting.
agency.fortune favours the brave.
