Website Animatic
Project Details
Type: Website
Client: Proof Beam
Agency: HYFN
Agency: HYFN
Date: March, 2015
North America’s No. 1 rye distillery approached HYFN to showcase its unique brand story and recipes in a modern, responsive website. Incorporating the client’s idea of Rorschach test imagery, the site greets the user with a vivid animation intro after age verification. The video then seamlessly fades into the HTML. The CSS was responsive not only to the width of the user’s device, but to the height as well to ensure the whole bottle can be viewed without being truncated.
Creative Direction: Scott Mallone, Nick Boes
Producer: Kim Howe
Art Direction: Nick Boes, Anthony Ruba
Design: Bree Blackman
UX Design: Jackie Eaton
Animation: Matt Webster
Development: Daniel Leavitt, Owen Masback
