Edrizzi is a simple, flexible and most of all eco-friendly system that absorbs paint mist in painting plants all over the world. As the company expanded their product line and increased their global appearance they wanted to make sure that the new branding communicates their innovative and upcoming products in a proper way.
Bruch—Idee&Form developed a concise branding system, where the logo derives from the products functionality, showing the unique filtering technology absorbing the paint mist. The characteristic symbol works as a basis to create an extensive visual language. The clear and strong combination of color, shapes, typography and space create an expressive identity that helps to communicate the companies values, differentiate on the global market and gives the opportunity for future evolution.
Client: Edrizzi
Art Direction: Bruch—Idee&Form
