R.E.M. Bicycle Branding - Letterhead & Business Cards - 2014
Billboard Advertisement
I was given the opportunity to design a logo for R.E.M. Bicycle Center. The logo is comprised of three characteristics of the business that the owner wanted to convey to customers. They are family-owned, and sell and repair bikes for their clients. "R.E.M." is made up of initials of family members. I created the bicycle frame with the letters to convey the idea of the family-owned business to those who have a relationship with the store. The bike shape also shows that this store sells bicycles. I then included the tools as the spokes to communicate that they fix their product.
I designed collateral that would go with the logo. These materials included business cards, letterheads, envelopes, and a billboard.
