Based on the belief that “good rehabilitation services improve function, but great rehabilitation services rebuild lives,” QLI has become one of the nation’s premier post-hospital centers for brain and spinal cord injury rehabilitation since its founding in 1987. When the center decided their branding should reflect their treatment style, they approached us to handle the task. We brought their Tri-Dimensional Rehabilitation® approach to life, redesigning their identity and associated materials, and giving them a look still in use today.