ABOUT
Milky Tea were asked once more to work alongside US based agency Blind Society to create bespoke 3d character illustrations for the NFL Super Bowl 50 Experience week.
The project involved us initially sketching and designing the characters in 2D and then working these up into 3D Models that were rendered out as illustrations to be featured in this years campaign.
The client wanted to go for a more stylised look this year and so we crafted a vinyl toy aesthetic, exemplified by each character's skillfully sculptured mesh hair. The characters were created in 3dsMax and Z Brush and rendered with V-ray. We applied post production to the images using Adobe Photoshop and Color Efex.
The aim of this year's campaign was create another set of memorable characters but really showing the wide variety of people and body shapes that can take part in the NFL Experience. The characters were designed so that they can be adapted and used for multiple print and digital marketing collateral.
THE QUARTERBACK
THE FULLBACK
THE RUNNINGBACK
THE KICKER
PROCESS
We took the characters from 2d concept all the way through to 3D illustration. As with all our character work we started with a sketch. After multiple rounds of client feedback we were able to narrow down the deisgn and begin to develop the character in 3D.
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