Client: U.S. Army
"Race For Strength" is an Augmented Reality Racing game that gave race fans the chance to get behind the wheel of the #39 U.S. Army Chevy IMPALA. The game was activated at NASCAR races by giving fans a simple postcard game controller that encouraged them to visit the U.S. Army Strength in Action Zone to test their driving abilities. The game was also launched on GoArmy.com
Augmented Reality Postcard Game Controler
Introduction Video
U.S Army Strength In Action Zone activation footprint
