THE BRIEF:
To open up the Royal Collection and surrounding activity both digitally and physically generating interest and bringing new audiences to the collection, whilst maintaining the traditional appreance and feel of the historic sights.
THE INSIGHT:
Having visted some of the Royal Collection sites it became clear that there is a severe lack of digital stimulation as well as a lack of general and interesting information avaliable to visitors. Using the digital platform both of these issues could be resolved, information can be passed on in a fun, fast and stimulating way.
THE SOLUTIONS: