Final Version of Launchpad style guide. The style guide incorporates everything from clearspace on the logo to how the colors are used for the brand.
This commercial was alot of fun to make. I can directly relate to this being a college student. This commercial is all about the success that Launchpad can help bring you for those rough mornings on campus. Its in the storybook format of Jack & Jill.
This is Launchpad’s finalized Radio spot. It incorporates the idea of the hectic morning and making things better for that guy heading to the office. It also stresses the idea of convenience.
These are the initial mocks & storyboard of the Guerrilla Marketing tactic. It shows what the ring and the giant coffee cup would look like. This is an inflatable ring to prevent injury and the cups are made of foam. These boards also showcase how the ring would look on campus and puts voice and tone to the GMT.
Here is the final UPI result. It ended up being a cellphone case that covered and protected the entire phone. It also featured back slots which could hold IDs and credit cards speaking to the convenience of the brand. Also seen is the LaunchFit app. The app provides everything from on the meals from Launchpad to things like a calorie calculator and pedometer. It also houses the membership options for each individual member.
This was the initial idea for my UPI. It was a small handheld device that featured different apps related to health and business. The LaunchCalc provided the businessman an all in one device to help him manage his mornings, his healthy lifestyle, and his work life style.
Full Dynamic mood board, featuring sounds, sound signature, and animated logo.
Initial storyboard for dynamic mood board.
When developing the mood board, I felt like Art Deco was not being represented clearly. I scrapped all my old ideas and started fresh. I kept all the great ideas from my previous ideas and put it into one composition. It all fit! Everything went well. It supported the narrative, told the story of the brand, and pushed the message.
Full color logos work great on everything inside the store and digital/print campaigns. The logo reflects everything the brand stands for.
The Launchpad Cafe window. Each store will be branded with this window logo.
Because of the demographics Launchpad caters to, the logo had to be able to be embedded into high quality leather. Here is an example of the transparent logo on leather. This will work with wallets, phonecases, etc.
The textured logo works well on stamps because of the line quality and scalable factor.
The single color black logo was made for light background, patterns, and other branding materials that the white logo can not work on.
These images show the Launchpad logo used in different scenarios. You can see single color (black & white), transparent on paper, sandstone, glass, and leather, and full color in cafe environments. The above image is the logo working in white on a dark background suitable for vehicles, signs, and other things.
A final decision was made and the logos were then made into full color, transparent, and single color comps. The full color logo represents the metallics often seen in the Art Deco movement and the font is Art Deco based as well. The overall layout is highly sophisticated in nature which is what the client wanted to attract high profile consumers.
After discussion with the client, 9 versions of a logo were made based of the stylistic themes the client wanted represented. Since the company is heavy in art deco, that stylistic theme had to be brought into the logo.
Above is the logo process that I went through. You can see the first 30 sketches that were done. These were all based off of 3 things: the name Launchpad, the idea of coffee, and rocketships. Everyone ultimately picked #1 and #11 which was developed into 9 digital comps. From those I chose to stick with number 1 as an alternate and 2 as my main as see above. A full color, transparent, and single color version was made.
