This was my senior project before graduating with my BFA in Graphic Design and Interactive Media from the University of Wisconsin - Stout. Each senior student is tasked with creating a fictional company or campaign or creating a project that shows off their skills. 

 

I created Prime Wine Co. because I have always been extremely interested in packaging and branding. 

 

Prime Wine Co. is a winery with the ultimate goal of appealing to the masses and uniting the generations through wine. The Baby Boomer generation continues to drive wine sales, but the Millennials are quickly becoming strong consumers as well. Prime has a line of wines for each generation, with each bottle representing a decade from the 40's to the 90's.

Prime also has a goal of educating the consumer on how to get the most out of their wine, because we want you to drink your wine at its prime. 

 

*More high quality images to come soon!