The Heineken® brand has a long-standing sponsorship of the UEFA Champions League. The global, premier sporting event fits perfectly with the Heineken® brand, being the world’s most international premium beer.

 

As a part of BTL activation we created an Ipad game for soccer fans. Only a 100% UEFA fan could answer correcltly the questions as a true soccer fan created them :) The winner got 2 tickets for unforgettable UEFA Final event.

 

Check a game sample here: http://heineken.stayfriday.com/
Client: Heineken
Creative agency: JWT
Production: Friday!