Our agency site was extremely outdated and had no mobile presence, so we were charged with creating a new experience that reflected the global evolution of our business and represented the amazing work we produce for Ford and our other clients. We wanted to use the latest in web design philosophies and technologies, but we knew it would be many years before the agency website would get another redesign so we had to create something both current but timeless.

 

On what is perhaps the coldest, most awful January day in Detroit history, whilst the rest of the agency was given a snow day, the core redesign team assembled in the office and began ideation. I slipped on some black ice and crashed my car on the way home, along with apparently most of Detroit as it took four days to get the tow company out, and a whole month to get my car back from the shop. The redesign project didn't fare much better, as client work took precedent, and it was a whole year before the site was completed and ready to launch.

 

We feel that we matched all our goals and then some, launching a website that reflects the creativity and personality of our agency culture, something the whole company can be proud of.