The Movie
Hotpoint International Product Launch
Client | Hotpoint | Indesit
Agency | K Events
@Cinecittà & Terme di Diocleziano | Rome | Italy | 2011
Request
Event Direction
Welcome and Gala Dinner in a historical location with the artistic intepretation of Brand Values.


The Idea
Brand Values are the four elements: earth | fire | water | air.
We'd like a historical Location that never hosted an Event: we found it.
Under the Creative Direction of Alfredo Accatino, i focused on "dressing architecture"
: create brand-shows and corporate-set-design in harmony with Location Architecture.
Welcome Cocktail is served in a ancient-roman open air area in the Museum with Live Music Soundscape and Architectural Light Design transforming together,as though the garden breathe.
Gala Dinner is served in the arcades of the main cloister, during a light & music design live project.
Set Design project has transformed the central Garden in a 360 degrees Stage for Water, Air and Fire Shows.


Event Contents
Fire Dance | Live Music Soundscape | Aerial Performance | Street Art | Water Dance | Architectural Light Design
The Movie
Published: