Not For Tourists guide books
NFT isn't widely known as a go-to guidebook for tourists or locals; gaining exposure.
The staff members are hidden on an About The Staff page, which is filled with gems of mini-bios that make you feel like they are people you'd like to hang out with - or at places they like.
Using the staff as a focus for the campaign, to gain followers, brand trust, and exposure.
With an already-existing quirky staff, Not For Tourists should give people a reason to trust their staff's opinions. By "meeting" them, people can identify which staff members are most like them, and follow their Twitter, find their local picks, and get a more customized/enriching local experience.
Staff members share detailed bios that reveal unique, quirky, or interesting aspects of their lives and personalities. They also include information about their favorites, such as if they prefer see-and-be-seen spots or cozy holes in the wall, or what teams they support (or if they support not supporting any teams).
Visitors can also search the bios, or answer a quiz to find their perfect NFT Staff Member Match.
Look for NFT staff members' face stickers on local businesses. Those stickers represent their recommendations. Look for your favorites!
Check out or subscribe to the NFT YouTube channel to watch video reviews of local businesses. Different staff members share their experiences, and the videos give a clearer image of the location, as well as making the staff members more "real", amiable, and interactive.
Each staff member has an NFT Twitter account, in which they share about their favorite local spots and businesses, and maintain their unique "voice" or personality. They may also delve into their personal lives and favorite things, to create a more friends-basis informality.
Once users find their "favorite(s)" from the NFT staff, they can get more customized advice, favorites, and reviews by following their Twitter accounts.
