E L E M E N T S
ELEMENTS is a spice brand that will appeal to young adults that cook or would want to start cooking. The main feature of this brand is the periodic style design of the spices, it is an easy way to identify all the spices that are shown on the shelf. The bold white text and the square box helps the symbols stand out from other competitive brands. ELEMENTS is also a simple yet classy name that the consumers can easily identify. Since the design was inpisred by science, it uses the tagline “science of cooking”.
When going through the spice aisle, many spices have the standard tall cylindrical container, they're plastic, and have small openings. With ELEMENTS, I took a different approach on how spices should be packaged. ELEMENTS has a larger surface/opening and decreased height which makes it easy to stack on top of one another and it can also be displayed with top view facing towards the consumer, placed in front of one another. The spices also has a magnetized back that can be placed on refrigerator doors.
Compared to other spices, the consumers can easily fit their measuring spoons in the container and scoop out the desired measurement without the mess of having to shake it out of the container. The larger opening is also great for larger spices suchs as sage, cinnamon, and star anise.
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