Iberoamerican Advertising Festival "EL SOL" - Shortlist - Film
EXPLANATION:
This shandy beer brand, Mixta, had achieved great relevance among Spanish young people through its irreverent and unjustified advertising. The brief for this TVC campaing was following up that tone, so we came up with this character, Pensamiento.
In Spanish, the Pansy flower is called "Pensamiento", which also means "A thought". So the idea was based on this Pansy/Pensamiento guy, who discovers he is so wise that decides to fund his own university, from which reflecting on every silly, stupid and funny aspect in life.
Thanks to a QR code, you could find a different consideration of his in every bottle of Mixta.
