Team Lotus Formula One
Straight line test at Duxfords Imperial War Museum
Tony Fernandes of Team Lotus announced that it had purchased British sports car manufacturer Caterham Cars last Wednesday (April 27 2011).
The acquisition by Mr Fernandes, Kamarudin Meranun and SM Nasarudin, the men behind the Team Lotus Formula One consortium, will see the legendary lightweight sports car maker expand its brand product family.
Mr Fernandes said: “Caterham has a unique place at the heart of the motoring world. As well as being proudly and staunchly British, it has an enviable and uniquely unblemished reputation within the industry for performance, handling and engineering excellence.
“Caterham Cars has remained wholly faithful to Colin Chapman’s philosophy of ‘less is more’, and the DNA of the original Seven can still be traced to the newest additions to Caterham’s product offering.
“It is already a successful business with sales across Europe, Japan, Australia and the Middle East, and under the guidance of the existing management team, we now have all the ingredients and the launch pad to further evolve that spirit and take Caterham to new exciting horizons with innovative products and greater global brand exposure.”
The acquisition by Team Lotus Enterprise will not only signal the continued development of the legendary Seven, but will provide Caterham with the platform to apply its philosophies to exciting new models for the 21st Century.
Visitors to Imperial War Museum Duxford were able to enjoy the sights and sounds of the Team Lotus Formula One car testing along the runway and were also able to see driving agility displays by Caterham Cars.
The acquisition by Mr Fernandes, Kamarudin Meranun and SM Nasarudin, the men behind the Team Lotus Formula One consortium, will see the legendary lightweight sports car maker expand its brand product family.
Mr Fernandes said: “Caterham has a unique place at the heart of the motoring world. As well as being proudly and staunchly British, it has an enviable and uniquely unblemished reputation within the industry for performance, handling and engineering excellence.
“Caterham Cars has remained wholly faithful to Colin Chapman’s philosophy of ‘less is more’, and the DNA of the original Seven can still be traced to the newest additions to Caterham’s product offering.
“It is already a successful business with sales across Europe, Japan, Australia and the Middle East, and under the guidance of the existing management team, we now have all the ingredients and the launch pad to further evolve that spirit and take Caterham to new exciting horizons with innovative products and greater global brand exposure.”
The acquisition by Team Lotus Enterprise will not only signal the continued development of the legendary Seven, but will provide Caterham with the platform to apply its philosophies to exciting new models for the 21st Century.
Visitors to Imperial War Museum Duxford were able to enjoy the sights and sounds of the Team Lotus Formula One car testing along the runway and were also able to see driving agility displays by Caterham Cars.
Article by Dunmow Broadcast 24
Photographer : Jack Wiseman
