Watch the road
Car insurance guerrilla/outdoor campaign
Car insurance guerrilla/outdoor campaign
National guerrilla campaign targeted men drivers directly in traffic. The key campaign point was the twist in mind - object watched by men driver tells him to don't do that.
Roads crossings in the city centers had been occupied by teams of young women in spring sport outfits, which cross the road on green light with short message to the drivers "Watch the road!"
We did grab attention in the name of insurance company and with the campaign message "Stay focused on driving, even it's hard among all that spring beauty all around. Now you now, so watch the road."
Guerrilla was supported by outdoor - billboards, and linked to the insurance company branches with same visuals.
Successful campaign - growth of insurance sales and growth of insurance brand mindset.
Roads crossings in the city centers had been occupied by teams of young women in spring sport outfits, which cross the road on green light with short message to the drivers "Watch the road!"
We did grab attention in the name of insurance company and with the campaign message "Stay focused on driving, even it's hard among all that spring beauty all around. Now you now, so watch the road."
Guerrilla was supported by outdoor - billboards, and linked to the insurance company branches with same visuals.
Successful campaign - growth of insurance sales and growth of insurance brand mindset.
