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REI Conceptual Design

Yuong Phu
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REI Conceptual Design
BRANDING & IDENTITY CAMPAIGN
A design solution that emphasized on keeping the old with the new, this identity concept was to reinforce the original ideas of strength and stability in REI's current design principle, and yet make it even stronger, more revolutionary, and more modern. Keeping the traditional mountain logo, I wanted to include a more visually stunning component to help capture the entire concept of REI's brand.  The newer mountain look was implemented on the stationary sets, using a vividly contrasting blue color scheme to help encapsulate the calmness and serenity of the entire system.
concept mock up Fun Illustrative design
concept mock up Fun Illustrative design
concept mock up Fun Illustrative design
REI Conceptual Design
Published:
Yuong Phu's profile

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Yuong Phu's profile
Denver, CO, USA

REI Conceptual Design

A design concept geared towards the re-branding of a highly established company.

Published:

Creative Fields

Attribution, No DerivativesAttribution, No Derivatives