Scope: Social Media Advertising
Client: Albemarle Corporation
Design: Shelby Thomas
Copy: Ben Bourgeois & Jignesh Fifadara
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For this project, I worked closely with the Refining Solutions business at Albemarle to help craft a campaign for one of Albemarle's tested products, Nebula. Many of our customers are not aware of the great benefits of this specific product, which was something we needed to change.
What we ended up with was a bold, in your face value proposition for our product. Their is no misunderstanding of our message - to position Nebula as an upper-teir product that sets the standard for our industry.
