The Front Climbing Club Logo
I wanted to redesign the logo for The Front Climbing Club for one of my college classes. For the logo I needed to communicate the name of the company and mountains. I wanted to keep the design simple and easily understandable. I thought the design needed to be simple, so it could easily be placed on any number of advertising, clothing or marketing material.
I decided to place some mountains in a square shape. I used contrasting colors to add some shade to the mountains. By using contrasting colors I created some depth and dimension to the mountains. I kept the colors black, white and grey. I did this because these colors look good on almost anything, also I can easily change the colors to suite the needs of the advertisement, clothing and marketing material.
I wanted the text to look weathered or distressed. I needed to make the company name large enough to be readable from a distance, so I placed the text on top and bottom of the mountain shape. I made the top and bottom text the same length as the mountain shape to keep the logo consistent. I distorted the top text (The Front), by stretching in vertically. This made that part of the text stand out. Also most people call the club “The Front,” so it’s kind of like a condensed name.
Business Card (Front)
When laying out the business card for The Front Climbing Club I decided to split the mountain shape and text and use them as separate elements. Doing this let me place them in a visually pleasing way and let me keep brand unity. I placed the mountain shape on the front and back of the card to keep unity. I placed the text part of the logo on the front of the card in the top left, so the name of the company would be the first thing a user reads. I placed the contact information to the right of the text logo so the readers eyes would automatically go straight there. I then placed the address and website on the bottom, because these are less important items. I changed the color of the text for the address and website so it would stand out visually.
Business Card (Back)
On the back of the card I placed the social media accounts over the mountain shape to keep some text unity from the front of the card. I then placed the QR code and added a yellow background to make it look like the sun and add some color. I placed the QR code in the top left because of the placement of the shadows on the mountain shape.
Business Envelope
I wanted to keep the envelope clean and simple, because the USPS can be really hard to deal with. By only using the text part of the logo I keep brand unity, but also make it easy for the USPS to process the envelope. I used the same font for the address that I used on the business card. It’s a font that a computer and person can easily read. I decided not to use the mountain shape, because that would have made the envelope to busy and it would have covered up the USPS bar code area of the bottom right.
Company Letterhead
For the company letterhead I wanted to use both the mountain shape and text from the logo. So I placed the text from the logo in the top left of the page. By placing the text logo there I ensure that it is the first thing a reader sees. I made it large enough to stand out, but no so large that it would dominate the page. I then placed the mountain shape on the bottom of the page and made it fill the bottom two inches of the paper. I then lowered the opacity so it would be visible, but not be so visible that you couldn’t read text on top of it. I kept brand unity by using both elements from the logo. For the contact information, I placed it at the bottom of the page and used the same font from the business card. I placed the contact information in a single line and used “/” to separate the different elements. By placing the contact information on the bottom I keep unity from the business card.
Company Letterhead Without Text
For the company letterhead I wanted to use both the mountain shape and text from the logo. So I placed the text from the logo in the top left of the page. By placing the text logo there I ensure that it is the first thing a reader sees. I made it large enough to stand out, but no so large that it would dominate the page. I then placed the mountain shape on the bottom of the page and made it fill the bottom two inches of the paper. I then lowered the opacity so it would be visible, but not be so visible that you couldn’t read text on top of it. I kept brand unity by using both elements from the logo. For the contact information, I placed it at the bottom of the page and used the same font from the business card. I placed the contact information in a single line and used “/” to separate the different elements. By placing the contact information on the bottom I keep unity from the business card.
Facebook Header
I wanted the image for the Facebook header to show a different perspective of climbing. I chose a picture that was taken looking out and up from the climbing wall. I found an image that was the right dimensions and was visually interesting. The lighting, shadows and climbers give the image some visual drama. I left the logo colors as black, white and grey to contrast the image.
I got the image from indieogdenutah.com via google images search.
http://indieogdenutah.com/16-things-to-do-on-a-sunday-around-ogden-utah/
http://indieogdenutah.com/16-things-to-do-on-a-sunday-around-ogden-utah/
Twitter Header
I had a hard time finding an image that was the right dimensions for the Twitter header. I didn’t want to use an image that was too small and become stretched and pixelated when used. So I used a picture that I had of a section of the climbing wall. The image doesn’t have any people in it, because I didn’t want to deal with likeness usage issues. The image does have lots of little pops of color to keep the viewer interested. I made sure to place the cave portion of the image on the right. I did this so the header would be balanced, the profile image on the left and the cave on the right. I kept the profile image black, white and grey so it would contrast the colors on the climbing wall image.
Magazine Ad
For the magazine ad, I wanted to have the image as the main visual element. This meant that I needed an image that was visually interesting and had a lot of color. I chose an image of a rock climber hanging from a cliff. The range of colors were amazing and the climber was blacked out from the back-lighting. I put the written content on the right side of the image, because the rock was dark and the climber was looking at the rock. I made the text follow the rock to keep the text readable. I made the text white to contrast against the darker colors of the rock. I placed the company logo on the bottom left of the image, because this was the brightest spot on the image and made the logo look like it had back-lighting. The placement also fit nicely under the climber, as if they were about to sit on it.
Newspaper Ad
I needed to create an ad for a newspaper as well. I used the same picture as the magazine ad, because it looked great in black and white. The dimensions of the newspaper ad were different so I placed the image so the viewer could see a little bit of rock and the whole rock climber. I placed the text on bottom left of the image, because this was the brightest spot of the image and had great contrast for the text. I made the text black to create more contrast to the background. I placed the logo in the top left, where there was some grey tones that made the logo stand-out more. I used the text, logo and rock to frame the climber in the middle of the image.
