To make a bold, confident statement to potential recruits (and really stand out from other companies) I wrote and designed a large scale, colorful hardbound book. While competitors hand out 8.5x11 packets or brochures, this piece surprises recruits with first class quality, engaging imagery, and powerful yet succinct content. Six sections cover the main advantages the company offers, and then additional sections explore what makes the company truly stand out in the mortgage industry (hint, it involves Porsche racing and Vegas conventions). Regional editions of this book feature local imagery for different cities, and managers can order the books personalize with their information.

Copy writing, design, & partial photography: Kevin Keller