In 2010, as part of our Chrysler Fleet business, we were privleged to create advertising for the new 2010 Dodge Charger police vehicle. We were also able to name it - Charger Pursuit.
The following campaign was the result of a rather novel positioning statement conceived by our account team.
That being "...the design of the vehicle itself is intimidating to the criminal element."
Which is a pretty cool positioning statement to have on an all-new creative strategy ...
Jeff Postema - Art Director
Poster
Part of our digital executions always included the creation of eDirects. This was a comp for such an execution.
The as-produced versions featured simple, flash animation.
Over the years,we created a variety of different content videos of the Charger Pursuit for online and trade show use.
