Zea is a new sunflower oil brand that was launched onto the Lebanese market early 2015. Creative Punch was asked to come up with the concept for their first outdoor campaign. The challenge was to communicate a very simple message: a good-quality, healthy oil at a low-price.

Our visual illustrated the lightness of the oil both in terms of price and health benefits. This was echoed in the slogans we also came up with. Basically, our intention was to play on the notion of: your family’s health is priceless, yet you can pay less for good quality.