Hagie's RV, whose graphics were very well received. Designed by Bryan Young. The industrial design team was tasked with generating a design for the service trucks which related to this, but not a blatant copy.
This rendering became my final theme, and the one which was ultimately chosen.
The finalized design for the new service trucks.
The RV is in the background here, and you can see the how the two vehicles are in the same 'family'. One of these trucks' cabs started as white, the other started as red... Believe it or not.
The Industrial Design team at Hagie was tasked with generating new graphics for the fleet of Ram service trucks. They needed to align with the current company branding, and relate to the company's RV graphics, but not be a direct copy. My theme was ultimately chosen as the final direction, and I was given the responsibility of seeing the project through to the end. I was present while the first truck was wrapped at PSI in Belmond, IA, ensuring an accurate application of my design around the physical truck.