Get people to find out more about Lightbox, an ad-free tv streaming service.

 

 

As consumers, we're constantly and aggressively bombarded with advertisements, whether we're at the mall, stuck in traffic or even at home, we cannot escape the endorsements. 

 

 

Make everyday a little less stressful by removing all the excessive ads in our environment. Let people experience the ad-free benefit of Lightbox. 

 

 

The #whitenoise campaign will begin by occupying all the ad spaces in busy metropolitan areas with white fluorescent material. These not only allude to actual lightboxes, but also physicalize the “ad-free” aspect of Lightbox. In a world so cluttered with advertising, its abrupt absence can be quite shocking to people which triggers their curiosity and encourages them to investigate further.