Chrysler commissioned the launch of its flagship, The Chrysler 300C sedan, with a focused campaign on a young target audience that loves music. Chrysler was the main Sponsor of Arabs Got Talent show 2015.
![Chrysler 300C Integrated Campaign the performer Dubai Lynx 2015 gold bronze Effies Mena 2015 Cannes Lions 2015 finalist](https://mir-s3-cdn-cf.behance.net/project_modules/disp/ae80b335689635.57002c6b682da.jpg)
With an Integrated Campaign plan, we teamed up the co-host of Arabs Got Talent 2015, Qusai, a popular Saudi Hip-hop Artist & DJ with two world class sound engineers, Jurij and Pierpaulo from Milan to sample every part of the Chrysler 300C.
![Chrysler 300C Integrated Campaign the performer Dubai Lynx 2015 gold bronze Effies Mena 2015 Cannes Lions 2015 finalist](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/18c3f535689635.57002d65c1c70.jpg)
We captured the entire process into 5 chapters of branded video content to release across digital media including Youtube. The 5th chapter was a TV commercial completely made using only sounds from the 300C, released on the day of the grand finale of Arabs Got Talent.
![Chrysler 300C Integrated Campaign the performer Dubai Lynx 2015 gold bronze Effies Mena 2015 Cannes Lions 2015 finalist](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d658bc35689635.57002d65c223a.jpg)
![Chrysler 300C Integrated Campaign the performer Dubai Lynx 2015 gold bronze Effies Mena 2015 Cannes Lions 2015 finalist](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ec709035689635.57002d65c27ce.jpg)
![Chrysler 300C Integrated Campaign the performer Dubai Lynx 2015 gold bronze Effies Mena 2015 Cannes Lions 2015 finalist](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/91d92035689635.57002d65c2f3e.jpg)
We made a professional library of these sounds into a Kontakt Music Instrument, a pro music editing suite and shared it among globally popular musicians and music directors and encouraged them to compose music using the sounds of 300C.
![Chrysler 300C Integrated Campaign the performer Dubai Lynx 2015 gold bronze Effies Mena 2015 Cannes Lions 2015 finalist](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fddbe935689635.57002d65c3450.jpg)