The Problem: LifeStraw is a personal water filtration system that allows campers to drink
from any freshwater source, but it isn't widely known.
from any freshwater source, but it isn't widely known.
The Solution: We created a campaign showing the risks of drinking from water sources that look "safe enough,"
and we offered LifeStraw as the solution.
and we offered LifeStraw as the solution.
![Adobe Portfolio brandcenter VCU Brandcenter VCU lifestraw water purification water filtration Clean Water ads Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/40425b35914745.5708020eaeaee.jpg)
![Adobe Portfolio brandcenter VCU Brandcenter VCU lifestraw water purification water filtration Clean Water ads Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8a7d8135914745.5708020eaf0a1.jpg)
![Adobe Portfolio brandcenter VCU Brandcenter VCU lifestraw water purification water filtration Clean Water ads Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/47f9ea35914745.5708020eafc1d.jpg)