During my internship with Fossil I was assigned to the Armani Exchange account, where I learned everything from the design aspect of watches, to the manufacturing processes and production. This project was given to me based on the demand for a new sub brand for mens within the brand. The watch should be able to be established as an A|X style watch based on its key characteristics and features.
Due to great feedback and reviews this watch was sent in to be sampled to be a prospective addition to the Armani Exchange mens sports watch line.
Special thanks to Zach Webb (A|X Senior Designer) and Thi Le (MBM & A|X designer) for assistance with this project and throughout my internship.
