Zipcar - proposed marketing campaign
For college campuses in Boston, MA
For college campuses in Boston, MA
The following adverts were designed as an edgy and spirited way of communicating the benefits of Zipcar to young, college urbanites. The concept, "friends with benefits" rebrands Zipcar as a low-commitment, high-convenience service. The ads would showcase each of the "personalities" of the cars that Zipcar offers by playing on the type of language common on dating sites. The series of ads would cross a variety of media platforms.
This ad would serve as the pilot ad to the campaign, and possibly a full page ad in a magazine or an out-of-home advertisement. The schedule book lists all the cars to be featured in the upcoming ads.
This ad could serve as a half-page print ad, and showcases one of the personalities of a Zipcar, Amenta.
This ad could also serve as an out-of-home ad, and gives an edgy spin to the personality of Zipcar, Brendan.
This ad would serve as a banner ad for a website and profiles Zipcar, Ellison.
