FC Nantes
Sport - Nantes - France
Challenge:
A regular top five finisher in Frances ‘Ligue 1’, FC Nantes needed a fresh new look.
We evolved their logo and redesigned their home and away kits to reflect a bold new club on the move.
A regular top five finisher in Frances ‘Ligue 1’, FC Nantes needed a fresh new look.
We evolved their logo and redesigned their home and away kits to reflect a bold new club on the move.
Solution:
The old FC Nantes emblem had become tired and dated.
Whilst still maintaining their infamous yellow and green palette,
we modernized their logo, using a bold sans-serif font and simplified nautical motif.
The transformation touched everything from their home and away strip.
Even official match balls were given a new lease of life.
The old FC Nantes emblem had become tired and dated.
Whilst still maintaining their infamous yellow and green palette,
we modernized their logo, using a bold sans-serif font and simplified nautical motif.
The transformation touched everything from their home and away strip.
Even official match balls were given a new lease of life.
Result:
FC Nantes emblem is stronger and more recognizable.
Their shirts have seen a 20 percent increase in sales.
FC Nantes emblem is stronger and more recognizable.
Their shirts have seen a 20 percent increase in sales.
