Pacific Flavours
- Brand Identity, Print Design
 
Creating a credible brand identity with a potato stamp and ink might sound crazy but that's just what we did for Pacific Flavours & Ingredients, importers and representatives of high-quality international ingredient products.
 
To refresh their brand identity with a more natural feel and communicate that they are proudly 100% Kiwi owned, we went back to basics and created a truly organic shape. Once this was digitised, an outline of New Zealand was incorporated – all complemented with freeform hand type to complete the logo.
 
Illustrating a range of fruits and animals with ink gave us a supporting set of visual elements which became a dominant feature of their packaging and corporate stationery and created a fresh, distinctive and memorable visual identity.
 
 
Pacific Flavours
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Pacific Flavours

Creating a credible brand identity with a potato stamp and ink might sound crazy but that's just what we did for Pacific Flavours and Ingredients Read More

Published: