MCUBED is more than just a branding initiative, it’s about forging a stronger community through connecting high schools and the surrounding institutions in order teens to reach their potential and shape the future of Milwaukee. Together my team and I worked with Bayview High School students to create an identity that they feel reflects their hopes for the future, while teaching them about the creative process, and designing for good.
The Collaborative MCUBED logo.
Our collective unveiling of the MCUBED brand at the 2016 Capstone showcase.
My team and I met regularly with the Bayview High School students, looking at their ideas for logo sketches, going through the critiquing process and taking their ideas and structuring them into a brand identity. These were the future of Milwaukee, as well as our main audience for the MCUBED program, Their feedback was not only enlightening but also of utmost importance.
My duties centered around community outreach, since many Milwaukee students use public transportation I created bus stop advertisements that not only beautify the space, but echo MCUBED’s values. Additionally I included a plan for bus stop terrariums that would be taken care of by local schools while simultaneously teaching kids about local ecology.
"Strong Roots. Strong Growth" Mantra for the community outreach portion of MCUBED.
"Build Your Future" Milwaukee specific bus stop advertisement
A mockup of an interactive bus stop that would contain a garden watered by rain runoff. Local schools would monitor and maintain the gardens while
teaching the students about local ecology.
MCUBEDwas unveiled to the public at the 2016 Resolutions Showcase. There was a separate showing for the Bayview class we worked with as well as influential members of the Milwaukee Public School Board. The branding is projected to go into official use in the 2017-2018 school year.
