The brief was to come up with a unique concept 'one of a kind' branded store. Ultimately the idea is about consumer engagement and interaction with the product and how the look and feel of th store reinforces this experience. This specific store showcases unique sunglasses targeted at a group of people according to their taste and prefernce in music genres. The store and style of the various glasses exaggerates specific stereotypes of people who listen to different genres. The style of illustration and colour pallete was chosen to give the store a contemporary, fresh feel. The idea is that consumers walk into the store and are attracted to a specific style of glasses based on the prefernece in music.
