Market Research
Technology is continuously evolving with the intent of making our lives simpler. The newest technological wave to hit the market is the wireless charging pad for the Galaxy s6 and there is also one in the process of being made for iphones. It is stylish, easy to use, and there is no annoying, easy-to-break cables to worry about. Simply place your device directly on top of the charging pad and it will begin to charge. The wireless charging pad has exceeded expectations and the only problem is that it should have be invented sooner. With the growing popularity of the wireless charging pad, it would only make sense that there should be wireless charging for other devices and brands too.
Accorsing to TIME, Apple is now worth over $700 billion and I believe that popularity would grow tremendously if there was an option of wireless charging for Apple devices. Apple has been avoiding wireless charging for some time now. The market thought that it would have been released with the iphone 5 or 6, but Apple is continuously stalling. The only Apple product to have a charger where nothing has to be plugged into the device is the Apple Watch. The Samsung wireless charging pad is sold seperately for around $53.00.
With the rapid advancements in Apple's software and its exponential capabilities, Apple is proud to introduce its first version of their own Portable Charging Pad, version 1.1. The product is sleek, innovative, and extrodinarily user friendly. By simply updating your Apple device with the latest sofware, version 10.0, your device will automatically be equipped with the capability to charge wirelessly on the Charging Pad.
Audience Analysis
The target audience for this product would consist of anyone with an Apple device. This product would appeal to the customer with new innovative technology coming from such a high quality company like Apple. Customers would buy this product for more mobile charging points and easier access to charge their device. Many people have complained to the company about the quality of the previous chargers produced by Apple. Their life time is very limited and they are easily broken or lost. With this being said, the new Portable Charging Port, has the capability of being tracked using the iCloud based application 'Find My iPhone." This creates satisfaction for the customer knowing the product he or she buys won't be easily lost.
When thinking about advertisement location, you need to think about where the customer would be when the advertisement would catch their eye. This customer would be in a place like the technology section of Wal-Mart, Best Buy, Radio Shack, or at a Mall kiosk. Not only would the advertisements be physically inside the store itself, the advertisemets would be on their websites aswell. All the popular Apple products can be seen on the ad itself to attract Apple customers. The products are arranged in a circle around the Apple wireless charging pad to show that it is a product for all the items. The apple logo is placed on the charging pad to show that it is an Apple product and it is for Apple products only. Apple's tag line 'Think Different' is used in the ad to show that it is authentic Apple product which will also attract loyal customers.
