This is a research and characterization project we did in University around the different types of bikers you can find.
On this project we worked around figuring out the routines, needs and archetypes related to four distinct women. With the information that was provided by a brand. The idea was to create these archetypes so we could later on detect design and business opportunities.
All Illustrations done by me.
Final Infographics and research was done in collaboration with Valentina Márquez, Sofia Cabaña and Fernanda Silva.
Infographic: The Identities of Cyclism
On this infographic we showed our work group and professors our findings in the types of users for this biking brand. Their personalities, items and habits as well as their personal stories and what approach the brand could have around the different types of women.
Exploring the different components of the final infographic
First designs of four women who represent different kinds of Archetypes (OSP).
Evolution, characterization and final designs
Andrea
Belén
Claudia
Daniela
Index of related items
Andrea
Belén
Claudia
Daniela
Route of a morning and bike riding
The route of each archetype allowed to identify key moments, pain points and design opportunities that the bikes brand could take to develop new products and services. To show that we created storyboards that showcased the different moments of each archetype around their preparation to go biking.
Andrea
Belén
Claudia
Daniela
