Our team met & discussed with organic farmers in a food fair that took place in campus. We found that the biggest obstacles for farmers is not able to reach potential customers. Here in HK, the organic movement is emerging. A lot of people are getting and more interested in local organic food & green living. However, many seldom order food online as the existing method, back-and-forth communication on WhatsApp, is too troublesome & inconvenient. (Require too much mental effort --> Low usage)

This results in low number of order and small customer base. We decided to help to tackle this issue faced by many organic farmers in HK. By using an app, customer can shop quality organic food without leaving the sofa. Farmer can manage sales and the business on the go. Win-win for everyone!

To illustrate our idea better, we made a website to introduce the key parts of the proposal. 

Here's the prototype that I designed. 

During the design process of the web prototype, I was figuring out how to make the transition between pages more logical & smoother. Then I realised I make it conversation-like, asking a question at the end of each section and answer it in the next part. By doing so, visitors could understand the benefits of using this platform better.