Tony Phillips's profile

Lincoln – Touchtable

Lincoln
Touchtable
Delivering innovation stories through innovation
 
The Touchtable is a seamless four metre long multitouch interactive table that allows multiple simultaneous interaction. The idea was developed as an informative and attractive installation for the Detroit Autoshow and was also successfully installed at the Chicago and New York autoshows in 2010.
 
Our approach presented Lincoln as a premium and technologically innovative brand. The approach was developed as a modular platform to build upon over time with new content and software technology for future shows.
 
Awards
Marketing Design Awards 2010 Digital – Winner
Marketing Design Awards 2010 Automotive & Aviation – Winner
BIMA Awards 2010 Interactive Installation – Finalist

Agency
Imagination
Creative director, digital
2009
 
 
 
Lincoln – Touchtable
Published:

Lincoln – Touchtable

Lincoln – Touchtable

Published: